My role centered on business development and strategic planning, where I was actively involved in designing the product concept, validating customer preferences, and translating lifestyle trends into a market-ready product. We aimed to build a brand that not only delivers taste but also promotes daily healthy habits in a fun, appealing way for our target market.

I also contributed to pricing strategies, cost analysis, and go-to-market planning, ensuring that FruityBreak maintained affordability without compromising quality. Our pricing model was built with a balanced cost structure, allowing us to remain competitive in the youth F&B market while still securing healthy profit margins.

• Financial Contribution: Assisted in determining cost of goods sold (COGS), setting price margins, and aligning them with brand perception.
  
  
• Healthy Brand Identity: Helped build FruityBreak’s image as a "fun-health" brand, using branding strategies focused on social media engagement and community wellness events.

FruityBreak reflects my commitment to creating products that make a difference not only through financial performance but by influencing positive lifestyle shifts in my generation.